Since 2021 Perry Curties has been working closely with the Italian sneaker brand P448 to establish the visual language for all image based marketing.
This has led to the production of a remarkable series of seasonal campaigns called P448 Stories.
Each season a new subject is researched before Perry and his team embark on a mission to produce and shoot a short film, with a full stills campaign and social media assets.
All designed to work harmoniously across various marketing channels and in-store.
In the last 18 months Perry has directed and photographed projects as diverse as scubadivers in Florida, bike polo teams in Los Angeles, a Parisian student brass band, the staff of the Alpha Tauri Formula 1 team, breakdancers in Lisbon, winter surfers in Cornwall and his little brother & friends wheeling around London.
Whilst keeping a close eye on the all important sneakers.
Scroll down for a few excerpts from these projects.
To see more details, or any other P448 projects contact Ali at Werth Represents.
Meet the One-Way Crew as they make their way across London on one wheel.
Delivered: Documentary fashion film, 30+ lifestyle and still life images, 6 social media films.
A documentary short following a Brazilian breakdance crew around Lisbon as they prepare for the first ever Olympic breakdance qualifiers.
Delivered: 4 Minute film, 30+ lifestyle and still life images, 6 social media clips.
Exploring the obsession for freezing cold water felt by 6 Cornwall based surfers as they share their favourite spots on a winters day in mid-December.
Delivered: Documentary short, 30+ lifestyle and still life images, 6 social media clips.
LA BIKE POLO
A smaller production shot over an afternoon spent with a bike polo team practicising on a roller hockey rink in downtown Los Angeles.
Delivered: 1x 1 min and 3x 30 second shorts, 6x 15 second social media films &30+ lifestyle and still life images.